The community that lives where this company is located is very crucial. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Any negative reaction from the locals can affect the business significantly. No business will be in thrive in an atmosphere that is unfriendly. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You need to allocate a number of jobs to the locals. It creates a feeling that they are a part of the company. It will create a feeling of responsibility to the company. They will do their part and ensure the company’s working environment is conducive. They become your informant which is advantageous to the business.
You should also offer sponsorships to the community. It will give the community more in helping them out. The community can select students who need more help to learn. You can also pick the best students in their exams and sponsor them to the next education levels. Other activities that are not educational can be sponsored. These and other events like fundraisings can be great ideas.
Charity giving is another brilliant method. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. It keeps making your impact fresh each time in their minds. Being close with leaders in this locality is vital. People follow their leaders and listen to them, use these leaders to form relationships with the community. Get in touch with formal and also informal leaders.
Communication is used everywhere and is fundamental. Create communication mediums between the company and community. Have representatives who can forward the company’s concerns to you. You can involve them by having public participation events on projects that will directly affect the company. This communication shows empathy which will be of help to the company. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Postponing this task for later will have a strain on building trust with the community.